Ashlee McNulty

My Stuff

© 2011 - 2013 Ashlee McNulty

Work

So this is a gallery of some of the work I’ve done. It highlights my roles in a variety of capacities, including design, production, account management, etc. etc. etc.  (Scroll to the right to see.)

<strong>Athletic Propulsion Labs®</strong><p></p>Project: Print advertisement.<p></p>Role: design, production.<p></p>Agency: The UXB®.<p> </p>Description: In support of a new product launch, I was tasked with designing a 2-page spread print advertisement for a popular basketball footwear publication. Rather than going with a standard portrait orientation, I chose to utilize a landscaped layout that would make the ad more noticeable to the reader by forcing them to stop and turn the magazine. Because this particular product features luxurious materials, I wanted the focus to be on beautiful photography that really highlighted that aspect. Ultimately, this was not the final design, but it is still my personal favorite of the concepts presented.
Athletic Propulsion Labs®

Project: Print advertisement.

Role: design, production.

Agency: The UXB®.

 

Description: In support of a new product launch, I was tasked with designing a 2-page spread print advertisement for a popular basketball footwear publication. Rather than going with a standard portrait orientation, I chose to utilize a landscaped layout that would make the ad more noticeable to the reader by forcing them to stop and turn the magazine. Because this particular product features luxurious materials, I wanted the focus to be on beautiful photography that really highlighted that aspect. Ultimately, this was not the final design, but it is still my personal favorite of the concepts presented.
<strong>Athletic Propulsion Labs®</strong><p></p>Project: t-shirt designs.<p></p>Role: design.<p></p>Agency: The UXB®.<p> </p>Description: Preliminary (and my favorite) t-shirt concepts for the company's apparel line.
Athletic Propulsion Labs®

Project: t-shirt designs.

Role: design.

Agency: The UXB®.

 

Description: Preliminary (and my favorite) t-shirt concepts for the company's apparel line.
<strong>The Blonde & The Brunette</strong><p></p>Project: Promo item.<p></p>Role: design.<p></p>Agency: The UXB®.<p> </p>Description: T-Shirt designs intended to be given away as promotional items at conferences and events. Because the blog is fashion-focused, the items needed to have a balance of form and function.
The Blonde & The Brunette

Project: Promo item.

Role: design.

Agency: The UXB®.

 

Description: T-Shirt designs intended to be given away as promotional items at conferences and events. Because the blog is fashion-focused, the items needed to have a balance of form and function.
<strong>Pope-Clements Wedding</strong><p></p>Project: wedding collateral package.<p></p>Role: design.<p></p>Freelance.<p> </p>Description: I was approached by Lauren to develop a full wedding collateral package that had an elegant, yet clean and contemporary look. It was important to create a solution that maintained the upscale appearance, yet could be produced by the bride herself. The package included invitations, RSVPs, maps, escort cards, programs, menus, and wine labels.
Pope-Clements Wedding

Project: wedding collateral package.

Role: design.

Freelance.

 

Description: I was approached by Lauren to develop a full wedding collateral package that had an elegant, yet clean and contemporary look. It was important to create a solution that maintained the upscale appearance, yet could be produced by the bride herself. The package included invitations, RSVPs, maps, escort cards, programs, menus, and wine labels.
<strong>The Blonde & The Brunette</strong><p></p>Project: branding, website.<p></p>Role: design, creative direction.<p></p>Agency: The UXB®.<p> </p>Description: The Blonde & The Brunette is an up-and-coming LA-Based style and fashion blog. Launched in 2010, The Blonde & The Brunette provides a daily dose of style and fashion as seen through the various perspectives of its many contributors.
The Blonde & The Brunette

Project: branding, website.

Role: design, creative direction.

Agency: The UXB®.

 

Description: The Blonde & The Brunette is an up-and-coming LA-Based style and fashion blog. Launched in 2010, The Blonde & The Brunette provides a daily dose of style and fashion as seen through the various perspectives of its many contributors.
<strong>Ryan Mitchell</strong><p></p>Project: business card.<p></p>Role: design.<p></p>Freelance.<p> </p>Description: Ryan Mitchell is an LA-based music professional with over 10 years in the business. To promote his music supervision consulting practice, he asked me to design a stylish business card that would be memorable and appealing to potential clients and business partners.
Ryan Mitchell

Project: business card.

Role: design.

Freelance.

 

Description: Ryan Mitchell is an LA-based music professional with over 10 years in the business. To promote his music supervision consulting practice, he asked me to design a stylish business card that would be memorable and appealing to potential clients and business partners.
<strong>Athletic Propulsion Labs®</strong><p></p>Project: PR.<p></p>Role: media relations, press kit development.<p></p>Agency: The UXB®.<p> </p>Description: Athletic Propulsion Labs® is a basketball footwear company founded in 2009 that jumped to notoriety in October 2010 when their Concept 1 shoe made national headlines as the shoe banned by the NBA. During its first year, APL was featured in publications such as SLAM Magazine, Sole Collector, SI.com, ESPN.com, and CNBC.com. Post NBA ban, the brand was seen in the biggest news outlets in the country, including Yahoo!'s frontpage, USA Today, FoxSports, CurrentTV, Wired, The New York Times, The Los Angeles Times, Mens Health, and was even the #2 and #3 most-searched terms on Google the day the news broke. As an employee of its agency of record, The UXB, I was responsible for press relations leading up to and post-NBA ban.
Athletic Propulsion Labs®

Project: PR.

Role: media relations, press kit development.

Agency: The UXB®.

 

Description: Athletic Propulsion Labs® is a basketball footwear company founded in 2009 that jumped to notoriety in October 2010 when their Concept 1 shoe made national headlines as the shoe banned by the NBA. During its first year, APL was featured in publications such as SLAM Magazine, Sole Collector, SI.com, ESPN.com, and CNBC.com. Post NBA ban, the brand was seen in the biggest news outlets in the country, including Yahoo!'s frontpage, USA Today, FoxSports, CurrentTV, Wired, The New York Times, The Los Angeles Times, Mens Health, and was even the #2 and #3 most-searched terms on Google the day the news broke. As an employee of its agency of record, The UXB, I was responsible for press relations leading up to and post-NBA ban.
<strong>Kate Gaffney</strong><p></p>Project: professional website and blog for actress, Kate Gaffney.<p></p>Role: design.<p></p>Freelance.<p> </p>Description: LA actress Kate Gaffney needed a website so she approached me to help her out. Her needs were two-fold: 1) she needed a place to showcase her professional experience such as headshots, reels, and resume and, 2) she also wanted to have a place to share her day-to-day thoughts and musings. She wanted a look that was professional, clean and decluttered, yet fun and reflective of her personality. The homepage serves as her blog, yet doesn't look too, well, blogg-y and maintains the look-and-feel of her professional website.
Kate Gaffney

Project: professional website and blog for actress, Kate Gaffney.

Role: design.

Freelance.

 

Description: LA actress Kate Gaffney needed a website so she approached me to help her out. Her needs were two-fold: 1) she needed a place to showcase her professional experience such as headshots, reels, and resume and, 2) she also wanted to have a place to share her day-to-day thoughts and musings. She wanted a look that was professional, clean and decluttered, yet fun and reflective of her personality. The homepage serves as her blog, yet doesn't look too, well, blogg-y and maintains the look-and-feel of her professional website.
<strong>Jardeleza Wedding</strong><p></p>Project: wedding program.<p></p>Role: design.<p></p>Freelance.<p> </p>Description: Yes, I also do event materials! I was commissioned by the couple to design their wedding program. But this was no ordinary wedding program. Being their wedding was completely LA-themed, they wanted to have a glamorous 12-page magazine-style layout packed with info about the couple, venue, and area.
Jardeleza Wedding

Project: wedding program.

Role: design.

Freelance.

 

Description: Yes, I also do event materials! I was commissioned by the couple to design their wedding program. But this was no ordinary wedding program. Being their wedding was completely LA-themed, they wanted to have a glamorous 12-page magazine-style layout packed with info about the couple, venue, and area.
<strong>Environmental Lights</strong><p></p>Project: direct mail.<p></p>Role: account management, production.<p></p>Agency: The UXB®.<p> </p>Description: In addition to the new brand and product catalog, The UXB® designed and distributed a direct mail piece to a targeted mailing list to promote holiday LED lighting.
Environmental Lights

Project: direct mail.

Role: account management, production.

Agency: The UXB®.

 

Description: In addition to the new brand and product catalog, The UXB® designed and distributed a direct mail piece to a targeted mailing list to promote holiday LED lighting.